AEO Score
63
Growing Presence
Avg Prompt Score
5
across 325 prompts
AI Share of Voice
2%
across 301 prompts
Critical Issues
6
critical + high
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Personio is highly likely to be cited by AI engines for evaluation-stage prompts because it has strong G2 authority (763 reviews, 4.4★) and a publicly accessible pricing page plus first-party comparison content (e.g., “HiBob vs Personio”). The single highest-ROI fix is to expand first-party comparison coverage for the exact competitor set used in buyer prompts (Rippling, HiBob HRIS, Factorial, BambooHR, SAP SuccessFactors HCM) and add SoftwareApplication/FAQPage structured data so AI engines can reliably answer “compare” and “pricing” prompts from personio.com itself.
Based on audit of personio.com · Apr 2, 2026