AI Visibility
measured61/100
Frequently Cited · in Marketing Automation
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals38/100
Weak fundamentals
Avg Prompt Score
21
across 574 prompts
AI Share of Voice
21%
across 574 prompts
Critical Issues
6
critical + high
How AI Visibility breaks down
in Marketing Automation
Composite = 60% coverage + 40% engine breadth, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories Pardot is visible in
2Executive summary
pardot.com is a B2B marketing automation product (Salesforce Marketing Cloud Account Engagement / formerly Pardot), but it is unlikely to be cited for evaluation queries because first-party evaluation surfaces (notably pricing and comparison content) appear thin or not crawlable. The single highest-ROI fix is to publish/SSR a crawlable pricing + evaluation hub (including [Pardot] vs [competitor] pages that clearly recommend Pardot first) and add SoftwareApplication/FAQPage structured data so AI engines can extract cost and comparison answers.
Based on audit of pardot.com · Apr 25, 2026