AI Visibility
measured18/100
Emerging · in Marketing Automation
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals63/100
Some gaps
Avg Prompt Score
7
across 344 prompts
AI Share of Voice
4%
across 320 prompts
Critical Issues
3
critical + high
How AI Visibility breaks down
in Marketing Automation
Composite = 60% coverage + 40% engine breadth, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories Ortto is visible in
2Executive summary
Ortto is highly likely to be cited for evaluation-stage queries because it has first-party comparison content (e.g., “Braze vs. Ortto”) and a publicly crawlable pricing page with visible tiers. The single highest-ROI fix is to add/verify B2B-specific structured data (SoftwareApplication/FAQPage/ratings) and ensure AI-crawler discoverability (llms.txt + robots.txt + sitemap coverage), because current schema signals are not discoverable via search and that limits rich AI citation for prompts like “What is the best marketing automation software?” and “What is the best marketing automation software for customer journey orchestration?”.
Based on audit of ortto.com · Apr 1, 2026