AI Visibility
measured26/100
Emerging · in Marketing Automation
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals66/100
Solid fundamentals
Avg Prompt Score
23
across 402 prompts
AI Share of Voice
22%
across 381 prompts
Critical Issues
3
critical + high
How AI Visibility breaks down
in Marketing Automation
Composite = 60% coverage + 40% engine breadth, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories On24 is visible in
2Executive summary
ON24 is highly likely to be cited for evaluation-stage webinar queries because it has strong G2 presence (1214 reviews shown on G2) and is present on Gartner Peer Insights. The single highest-ROI fix is to strengthen first-party, brand-led comparison and evaluation content for the exact competitor set (GoTo Webinar, Zoom Events and Webinars, Livestorm, BigMarker, Adobe Connect) and ensure pricing is fully crawlable with specific tiers (current pricing page appears to require “Request pricing”).
Based on audit of on24.com · Apr 1, 2026