Other products from Microsoft
AI Visibility
measured23/100
Emerging · in Social Media Management
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals71/100
Solid fundamentals
Avg Prompt Score
22
across 160 prompts
AI Share of Voice
20%
across 152 prompts
Critical Issues
3
critical + high
How AI Visibility breaks down
in Social Media Management
Composite = 50% coverage + 30% engine breadth + 20% position, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
ServiceNow is highly likely to be cited by AI engines for ITSM evaluation queries because it has strong third-party authority (G2 1793 reviews, 4.5★ per your context) plus first-party comparison content like “ServiceNow vs Helix ITSM” and “ServiceNow vs Jira”. The single highest-ROI fix is to improve crawlable, tiered pricing visibility for AI (current pricing pages appear to emphasize “Get Custom Quote/Talk to an expert” rather than public tier pricing), which directly impacts conversion-stage prompts like “How much does ServiceNow cost?”.
Based on audit of servicenow.com · May 11, 2026