AI Visibility
measured18/100
Emerging · in Image Generation
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals26/100
Weak fundamentals
Avg Prompt Score
34
across 457 prompts
AI Share of Voice
34%
across 457 prompts
Critical Issues
4
critical + high
Shortlist Position
0/79
Not Visible · Fp A Discovery
How AI Visibility breaks down
in Image Generation
Composite = 50% coverage + 30% engine breadth + 20% position, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories McKinsey is visible in
2Your visibility gap
McKinsey surfaces in 0/79 Fp A discovery prompts. Claim this profile to see which 79 prompts you're missing and how to win them.
Executive summary
McKinsey is visible as a consulting brand (e.g., G2 has a McKinsey profile with 10 reviews and a 4.5/5 rating), but it is not positioned/cited as an FP&A software vendor for the specific buyer-intent patterns you listed. The single highest-ROI fix is to publish first-party, crawlable FP&A software pages (or a named product offering page) that directly answer evaluation queries like “FP&A tools for accurate forecasting” and “how to improve budgeting processes with FP&A software,” with structured FAQ + SoftwareApplication schema.
Based on audit of mckinsey.com · Jun 6, 2026