AI Visibility
measured18/100
Emerging · in Vertical SaaS
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals61/100
Some gaps
Avg Prompt Score
3
across 321 prompts
AI Share of Voice
2%
across 313 prompts
Critical Issues
4
critical + high
How AI Visibility breaks down
in Vertical SaaS
Composite = 50% coverage + 30% engine breadth + 20% position, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories Marsello is visible in
2Executive summary
Marsello is likely to be cited by AI engines for loyalty-management evaluation queries because it has a first-party pricing page with explicit starting tiers and a first-party comparison hub that includes competitor-specific pages (e.g., Yotpo vs. Marsello, Smile.io vs. Marsello). The single highest-ROI fix is to ensure each competitor comparison page is fully crawlable and contains self-contained, Marsello-led evaluation blocks that directly answer the exact prompts like "How does Marsello compare to Klaviyo?" and "How does Marsello compare to LoyaltyLion?".
Based on audit of marsello.com · Aug 30, 2026