Hotjar

Hotjar is highly likely to be cited for evaluation-stage queries because it has strong G2 presence (339–341 reviews, ~4.3★) and first-party comparison content for at least one key rival (Hotjar vs FullStory). The single highest-ROI fix is to expand first-party comparison coverage to match the exact competitor prompts (Hotjar vs Glassbox, plus alternatives pages that explicitly include Hotjar alongside FullStory/Glassbox/Mouseflow/Lucky Orange/LogRocket) so AI can cite Hotjar for the full set of comparison and alternatives query patterns.