AI Visibility
measured57/100
Frequently Cited · in Product Analytics
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals66/100
Solid fundamentals
Avg Prompt Score
53
across 749 prompts
AI Share of Voice
53%
across 730 prompts
Critical Issues
3
critical + high
How AI Visibility breaks down
in Product Analytics
Composite = 50% coverage + 30% engine breadth + 20% position, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories Hotjar is visible in
5Executive summary
Hotjar is highly likely to be cited for evaluation-stage queries because it has strong G2 presence (339–341 reviews, ~4.3★) and first-party comparison content for at least one key rival (Hotjar vs FullStory). The single highest-ROI fix is to expand first-party comparison coverage to match the exact competitor prompts (Hotjar vs Glassbox, plus alternatives pages that explicitly include Hotjar alongside FullStory/Glassbox/Mouseflow/Lucky Orange/LogRocket) so AI can cite Hotjar for the full set of comparison and alternatives query patterns.
Based on audit of hotjar.com · Apr 2, 2026