AEO Score
66
Strong Presence
Avg Prompt Score
16
across 746 prompts
AI Share of Voice
14%
across 727 prompts
Critical Issues
3
critical + high
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories Hotjar is visible in
4Executive summary
Hotjar is highly likely to be cited for evaluation-stage queries because it has strong G2 presence (339–341 reviews, ~4.3★) and first-party comparison content for at least one key rival (Hotjar vs FullStory). The single highest-ROI fix is to expand first-party comparison coverage to match the exact competitor prompts (Hotjar vs Glassbox, plus alternatives pages that explicitly include Hotjar alongside FullStory/Glassbox/Mouseflow/Lucky Orange/LogRocket) so AI can cite Hotjar for the full set of comparison and alternatives query patterns.
Based on audit of hotjar.com · Apr 2, 2026