AEO Score
74
Strong Presence
Avg Prompt Score
75
across 707 prompts
AI Share of Voice
75%
across 696 prompts
Critical Issues
3
critical + high
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories Hootsuite is visible in
5Executive summary
Hootsuite is highly likely to be cited by AI engines for evaluation queries because it has strong G2 authority (4.3★ with ~6,709–7,123 reviews depending on surface) and first-party comparison pages like “Hootsuite vs. Sprout Social” and “Hootsuite vs. Buffer.” The single highest-ROI fix is to add/verify SoftwareApplication + FAQPage structured data on key evaluation/pricing pages (and ensure pricing is fully crawlable SSR) so AI Overviews can reliably extract “how much does Hootsuite cost?” and “How does Hootsuite compare to X?” answers from hootsuite.com itself.
Based on audit of hootsuite.com · May 3, 2026