AI Visibility
measured74/100
Frequently Cited · in Social Media Management
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals74/100
Solid fundamentals
Avg Prompt Score
67
across 546 prompts
AI Share of Voice
67%
across 535 prompts
Critical Issues
3
critical + high
How AI Visibility breaks down
in Social Media Management
Composite = 50% coverage + 30% engine breadth + 20% position, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories Hootsuite is visible in
5Executive summary
Hootsuite is highly likely to be cited by AI engines for evaluation queries because it has strong G2 authority (4.3★ with ~6,709–7,123 reviews depending on surface) and first-party comparison pages like “Hootsuite vs. Sprout Social” and “Hootsuite vs. Buffer.” The single highest-ROI fix is to add/verify SoftwareApplication + FAQPage structured data on key evaluation/pricing pages (and ensure pricing is fully crawlable SSR) so AI Overviews can reliably extract “how much does Hootsuite cost?” and “How does Hootsuite compare to X?” answers from hootsuite.com itself.
Based on audit of hootsuite.com · May 3, 2026