AEO Score
66
Strong Presence
Avg Prompt Score
41
across 946 prompts
AI Share of Voice
41%
across 927 prompts
Critical Issues
3
critical + high
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Heap is highly likely to be cited by AI engines for evaluation-stage queries because it has strong G2 authority (1098 reviews, 4.4★) and first-party comparison surfaces (e.g., /compare/ and /compare/heap-vs-amplitude, /compare/heap-vs-mixpanel). The single highest-ROI fix is to strengthen Structured Data + Technical AEO (SoftwareApplication/FAQPage/robots/llms.txt verification), because current web search did not surface schema evidence and AI engines often require crawlable, schema-rich pages to answer pricing and comparison prompts reliably.
Based on audit of heap.io · Apr 2, 2026