AI Visibility
measured74/100
Frequently Cited · in Product Analytics
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals66/100
Solid fundamentals
Avg Prompt Score
59
across 801 prompts
AI Share of Voice
59%
across 782 prompts
Critical Issues
3
critical + high
How AI Visibility breaks down
in Product Analytics
Composite = 60% coverage + 40% engine breadth, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Heap is highly likely to be cited by AI engines for evaluation-stage queries because it has strong G2 authority (1098 reviews, 4.4★) and first-party comparison surfaces (e.g., /compare/ and /compare/heap-vs-amplitude, /compare/heap-vs-mixpanel). The single highest-ROI fix is to strengthen Structured Data + Technical AEO (SoftwareApplication/FAQPage/robots/llms.txt verification), because current web search did not surface schema evidence and AI engines often require crawlable, schema-rich pages to answer pricing and comparison prompts reliably.
Based on audit of heap.io · Apr 2, 2026