AI Visibility
measured45/100
Frequently Cited · in Headless CMS
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals63/100
Some gaps
Avg Prompt Score
13
across 912 prompts
AI Share of Voice
12%
across 893 prompts
Critical Issues
3
critical + high
How AI Visibility breaks down
in Headless CMS
Composite = 60% coverage + 40% engine breadth, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories Ghost is visible in
4Executive summary
Ghost is likely to be cited for evaluation-stage queries because it has first-party comparison pages (e.g., Ghost vs WordPress, Ghost vs Beehiiv) and a publicly crawlable pricing page with explicit tiers. The biggest remaining citation risk is that some high-intent branded comparison prompts (especially Ghost vs Substack) may not be consistently supported by first-party pages for every competitor name, and the site’s structured-data coverage (SoftwareApplication/FAQPage) and crawlability signals still need verification.
Based on audit of ghost.org · Apr 2, 2026