Geotab is already well-positioned for AI citation on evaluation-stage comparison queries—especially “How does Geotab compare to Samsara?” where first-party content exists. The single highest-ROI fix is to expand first-party comparison coverage beyond Samsara (to Motive, Verizon Connect, Powerfleet, and Lytx) and add crawlable, tiered pricing content so conversion-stage prompts like “How much does Geotab cost?” can be answered from geotab.com rather than only third parties.