AEO Score
58
Growing Presence
Avg Prompt Score
5
across 196 prompts
AI Share of Voice
0%
across 180 prompts
Critical Issues
3
critical + high
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories FortiADC and FortiGSLB is visible in
2Executive summary
Fortinet is highly likely to be cited by AI engines for B2B security evaluation queries because it has strong third-party review presence (e.g., G2 shows 1,392 reviews and 4.5/5 for Fortinet overall) and strong analyst/enterprise signals (e.g., Gartner Peer Insights Customers’ Choice recognition). The single highest-ROI fix is to improve first-party evaluation/citation surfaces for “Fortinet vs competitor” and “Fortinet pricing” queries—right now, Fortinet’s first-party comparison is a generic product-compare tool and pricing appears to be partner/contact-driven for many SKUs, which reduces direct citation eligibility.
Based on audit of fortinet.com · May 7, 2026