Elastic is very likely to be cited by AI engines for evaluation and shortlist queries because it has strong third-party review authority (e.g., G2 seller page) and first-party evaluation content like “Elastic vs. Splunk” and “Elastic vs. OpenSearch” pages. The single highest-ROI fix is to strengthen structured-data + crawlability for evaluation surfaces (SoftwareApplication/FAQPage + ensure AI crawlers can reliably extract pricing and comparison content), because schema gaps and any JS-rendered elements reduce direct citation for “Elastic pricing” and “Elastic vs competitor” prompts.