Dovetail is highly likely to be cited for category shortlists and alternatives queries because it has strong third-party review authority (e.g., Capterra and TrustRadius pages exist, and Dovetail has active Reddit discussion). The single highest-ROI fix is to add/expand first-party, crawlable evaluation content for the exact comparison prompts (e.g., “How does Dovetail compare to Condens?” / “EnjoyHQ?”) and ensure pricing is fully tiered and crawlable for AI—right now pricing shows a Free tier and “Contact sales” for Enterprise, which can limit AI’s ability to answer “How much does Dovetail cost?” with specific numbers.