AI Visibility
measured16/100
Emerging · in Performance Management
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals1/100
Weak fundamentals
Avg Prompt Score
12
across 333 prompts
AI Share of Voice
12%
across 333 prompts
Critical Issues
5
critical + high
How AI Visibility breaks down
in Performance Management
Composite = 50% coverage + 30% engine breadth + 20% position, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
BetterUp is strongly positioned for AI citation on evaluation-stage queries via its G2 presence (18 reviews, 4.5★) and strong enterprise proof content (e.g., 750+ enterprise customers, outcome metrics). The highest-ROI fix is to add first-party, brand-led comparison pages and evaluation FAQs that directly target the evaluation prompts (especially the exact “BetterUp compare to Growthspace/Torch” and “best alternatives” patterns), because current search results show no first-party “vs/compare” pages for those competitor names.
Based on audit of betterup.com · Oct 7, 2026