AI Visibility
measured18/100
Emerging · in Insurance Tech
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals32/100
Weak fundamentals
Avg Prompt Score
3
across 584 prompts
AI Share of Voice
3%
across 584 prompts
Critical Issues
4
critical + high
How AI Visibility breaks down
in Insurance Tech
Composite = 50% coverage + 30% engine breadth + 20% position, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories Barometer is visible in
2Executive summary
Barometer is a B2B brand-safety/contextual targeting software vendor with strong third-party validation on G2 (22 reviews, 4.5/5), but its own site is not crawlable for AI evaluation because the homepage redirects to a JavaScript app shell. The single highest-ROI fix is to publish SSR/crawlable first-party pages for pricing and evaluation content (including Barometer-led comparison pages vs Integral Ad Science and DoubleVerify) so AI engines can cite Barometer for the evaluation and conversion query patterns.
Based on audit of thebarometer.co · Oct 2, 2026