AI Visibility
measured16/100
Emerging · in Performance Management
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals44/100
Some gaps
Avg Prompt Score
5
across 288 prompts
AI Share of Voice
5%
across 288 prompts
Critical Issues
4
critical + high
How AI Visibility breaks down
in Performance Management
Composite = 50% coverage + 30% engine breadth + 20% position, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Actus is a B2B performance/talent management software brand with meaningful AI-citation signals from G2 (4.6/5 from 13 reviews) and corroborating Capterra reviews (4.7/5 from 62 reviews). The biggest blocker for AI evaluation queries is missing/uncrawlable first-party evaluation assets—especially SoftwareApplication/FAQPage structured data and robust, indexed comparison/pricing content—so models can’t reliably cite Actus for “vs/alternatives/pricing” prompts.
Based on audit of actus.co.uk · Aug 10, 2026