AI Visibility
measured16/100
Emerging · in Commerce
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals38/100
Weak fundamentals
Avg Prompt Score
2
across 406 prompts
AI Share of Voice
1%
across 398 prompts
Critical Issues
4
critical + high
How AI Visibility breaks down
in Commerce
Composite = 50% coverage + 30% engine breadth + 20% position, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
SwagUp is strongly cited for evaluation-stage queries via its G2 presence (101 reviews, 4.3★) and it has first-party pricing plus HRIS/CRM integration documentation that supports “fit” questions. The biggest AI-citation blocker is missing/unclear first-party comparison content for high-intent prompts like “How does SwagUp compare to Sendoso?” and “How does SwagUp compare to Swag.com?”, plus likely missing B2B structured data (SoftwareApplication/FAQPage) that AI engines use for direct-answer eligibility.
Based on audit of swagup.com · Aug 29, 2026