AI Visibility
measured29/100
Emerging · in Security
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals62/100
Some gaps
Avg Prompt Score
100
across 19 prompts
AI Share of Voice
100%
across 19 prompts
Critical Issues
2
critical + high
How AI Visibility breaks down
in Security
Composite = 50% coverage + 30% engine breadth + 20% position, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Executive summary
Surfshark is likely to be cited by AI engines for VPN evaluation and pricing queries because it has strong third-party review presence (G2/Capterra/TrustRadius) and first-party, crawlable comparison + pricing surfaces. The single highest-ROI fix is to strengthen structured Q&A/structured data for evaluation-style prompts (e.g., “best VPN for privacy”, “Surfshark vs X”, “Surfshark pricing”) so AI can extract direct answers without relying only on third-party review sites.
Based on audit of surfshark.com · Oct 5, 2026