AI Visibility
measured45/100
Frequently Cited · in Content Marketing
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals5/100
Weak fundamentals
Avg Prompt Score
32
across 395 prompts
AI Share of Voice
32%
across 395 prompts
Critical Issues
3
critical + high
How AI Visibility breaks down
in Content Marketing
Composite = 60% coverage + 40% engine breadth, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories Substack is visible in
2Executive summary
Substack is likely to be cited by AI engines for general “what is Substack / how to use Substack” and creator monetization queries, but it is at high risk of being *uncited* for B2B-style evaluation queries (e.g., “Substack pricing” and “Substack vs competitor”) because first-party evaluation/comparison surfaces and B2B software structured data are not clearly discoverable. Highest-ROI fix: publish/ensure crawlable, SSR evaluation content (FAQ + comparison + pricing) on substack.com that AI engines can quote directly, and add Organization/Product structured data to improve direct-answer eligibility.
Based on audit of substack.com · May 8, 2026