AI Visibility
measured73/100
Frequently Cited · in SIEM
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals67/100
Solid fundamentals
Avg Prompt Score
92
across 470 prompts
AI Share of Voice
93%
across 454 prompts
Critical Issues
4
critical + high
How AI Visibility breaks down
in SIEM
Composite = 50% coverage + 30% engine breadth + 20% position, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories Splunk Enterprise Security is visible in
1Executive summary
Splunk is highly likely to be cited by AI engines for evaluation and trust queries because it has strong third-party B2B review presence (e.g., G2 and TrustRadius) and clear, crawlable pricing pages. The single highest-ROI fix is to improve first-party structured evaluation surfaces (SoftwareApplication/FAQPage schema and indexed brand-led comparison pages) so AI engines can cite Splunk directly for “Splunk vs X” and “Splunk pricing” rather than relying mostly on third parties.
Based on audit of splunk.com · May 6, 2026