AEO Score
74
Strong Presence
Avg Prompt Score
26
across 961 prompts
AI Share of Voice
26%
across 940 prompts
Critical Issues
5
critical + high
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories Pendo is visible in
5Executive summary
Pendo is highly likely to be cited by AI engines for evaluation-stage queries because it has strong G2 authority (1751 reviews, 4.5★) and first-party comparison pages like “Pendo vs. Heap” and “Pendo vs. Fullstory.” The single highest-ROI fix is to strengthen structured evaluation surfaces for the exact buyer prompts (especially “How does Pendo compare to Userpilot/Appcues/Heap/FullStory/Smartlook?” and “How much does Pendo cost?”) with consistent, crawlable FAQPage/SoftwareApplication-style blocks on the relevant pages so AI can quote them directly.
Based on audit of pendo.io · Apr 2, 2026