AI Visibility
measured35/100
Emerging · in Content Marketing
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals2/100
Weak fundamentals
Avg Prompt Score
13
across 350 prompts
AI Share of Voice
13%
across 350 prompts
Critical Issues
3
critical + high
How AI Visibility breaks down
in Content Marketing
Composite = 50% coverage + 30% engine breadth + 20% position, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories PathFactory is visible in
2Executive summary
PathFactory is a B2B SaaS (content intelligence/personalization for ABM) with strong third-party review/analyst presence (G2, TrustRadius, and Gartner Peer Insights). The biggest AI-citation risk is conversion-stage discoverability: pricing appears not to be publicly crawlable with tiered prices, and there’s no clear evidence of first-party, brand-led comparison pages that AI can cite for evaluation queries.
Based on audit of pathfactory.com · Sep 1, 2026