Moodle is already cited for higher-ed and corporate training LMS discovery queries, but it’s at risk of being invisible for niche evaluation/discovery intents like “education software for project-based learning initiatives” and “best LMS for competency-based education programs.” The single highest-ROI fix is to publish first-party, crawlable evaluation pages that map Moodle to each missing use case (project-based learning, competency-based education, continuing education, nonprofits, certification, progress tracking, tutoring/admin workflows) with explicit “who it’s for” + feature-fit blocks and FAQPage schema.