AI Visibility
measured18/100
Emerging · in Education & LMS
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals46/100
Some gaps
Avg Prompt Score
5
across 289 prompts
AI Share of Voice
5%
across 289 prompts
Critical Issues
3
critical + high
How AI Visibility breaks down
in Education & LMS
Composite = 50% coverage + 30% engine breadth + 20% position, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories MindTap is visible in
2Executive summary
Cengage is likely to be cited by AI engines for education-platform questions, but its AI citation strength is weaker for B2B-style evaluation queries because the site is not positioned like a typical SaaS vendor (and first-party evaluation/comparison surfaces are not clearly discoverable from the crawl signals gathered). The single highest-ROI fix is to add/expand crawlable, self-contained evaluation content (FAQ-style pages and clear “what it is / who it’s for / pricing” blocks) that AI can quote directly from cengage.com.
Based on audit of cengage.com · Sep 30, 2026