AI Visibility
measured28/100
Emerging · in Customer Experience
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals51/100
Some gaps
Avg Prompt Score
93
across 107 prompts
AI Share of Voice
100%
across 91 prompts
Critical Issues
2
critical + high
How AI Visibility breaks down
in Customer Experience
Composite = 50% coverage + 30% engine breadth + 20% position, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Executive summary
Pearson is likely cited by AI engines for education/learning and assessment-related queries, supported by strong third-party review visibility on G2 (601 reviews, 4.5/5, Grid Leader). The biggest AEO risk is evaluation-stage “Pearson vs competitor” and “Pearson pricing” citation: Pearson’s site has public pricing for Pearson+ products, but there’s no clear evidence of first-party, crawlable B2B-style comparison pages or SoftwareApplication/Organization entity markup that AI engines commonly use for software evaluation answers.
Based on audit of pearson.com · Oct 9, 2026