AEO Score
59
Growing Presence
Avg Prompt Score
13
across 105 prompts
AI Share of Voice
4%
across 89 prompts
Critical Issues
5
critical + high
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Intuit is highly likely to be cited by AI engines for evaluation-stage queries because it has strong third-party review presence (e.g., G2 shows Intuit QuickBooks with 383 reviews). The biggest risk pattern is conversion/evaluation comparison queries ("[Intuit] vs [competitor]" and pricing) where AI needs crawlable first-party comparison/pricing content; the highest-ROI fix is to ensure first-party, SSR-crawlable comparison and pricing pages (with SoftwareApplication/FAQPage/Offer schema) are indexable and consistently accessible to AI crawlers.
Based on audit of intuit.com · Jun 6, 2026