AEO Score
66
Strong Presence
Avg Prompt Score
50
across 631 prompts
AI Share of Voice
50%
across 613 prompts
Critical Issues
3
critical + high
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories Hashicorp is visible in
4Executive summary
HashiCorp is very likely to be cited by AI engines for evaluation-stage queries because it has strong G2 review volume (e.g., 212 seller reviews; Terraform 99, Vault 46) and appears on Gartner Peer Insights for at least PAM use cases. The single highest-ROI fix is to add/expand first-party, brand-led comparison pages for each core product category (e.g., Vault vs CyberArk/1Password; Terraform vs Pulumi/OpenTofu) so AI can cite HashiCorp directly for shortlist and alternatives queries.
Based on audit of hashicorp.com · Apr 2, 2026