AI Visibility
measured41/100
Frequently Cited · in Accounting
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals58/100
Some gaps
Avg Prompt Score
100
across 36 prompts
AI Share of Voice
100%
across 36 prompts
Critical Issues
2
critical + high
How AI Visibility breaks down
in Accounting
Composite = 50% coverage + 30% engine breadth + 20% position, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories H&R Block is visible in
1Executive summary
H&R Block is likely to be cited by AI engines for evaluation and conversion queries because hrblock.com has first-party, crawlable comparison content (e.g., H&R Block Free Online vs TurboTax Free Edition) and explicit pricing pages with tiered starting prices. The biggest citation risk is that the site does not clearly expose B2B-style structured evaluation signals (e.g., SoftwareApplication/FAQPage/aggregate rating markup) and may rely more on consumer-style pages than on AI-extractable Q&A blocks for prompts like “What is the best tax software?” and “Is H&R Block good for first-time filers?”. Highest-ROI fix: expand/standardize first-party FAQ-style evaluation content that directly answers the exact prompt strings (especially alternatives and first-time filer fit) in crawlable, schema-backed blocks.
Based on audit of hrblock.com · Oct 4, 2026