AEO Score
8
Limited Presence
Avg Prompt Score
5
across 596 prompts
AI Share of Voice
5%
across 596 prompts
Critical Issues
6
critical + high
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories Forrester is visible in
1Executive summary
Forrester is highly likely to be cited by AI engines for enterprise research/analyst-evaluation queries (e.g., “Forrester Wave” and “Forrester Wave methodology”), but it is less likely to be cited for software-style evaluation prompts that expect vendor pricing, SoftwareApplication schema, and first-party “Forrester vs competitor” pages. Highest-ROI fix: ensure crawlable, structured evaluation content for buyer prompts (pricing/packaging clarity and SoftwareApplication/FAQPage schema where applicable) and strengthen first-party comparison/evaluation surfaces that AI can quote directly.
Based on audit of forrester.com · May 7, 2026