AI Visibility
measured40/100
Frequently Cited · in Design
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals8/100
Weak fundamentals
Avg Prompt Score
5
across 593 prompts
AI Share of Voice
5%
across 593 prompts
Critical Issues
6
critical + high
How AI Visibility breaks down
in Design
Composite = 50% coverage + 30% engine breadth + 20% position, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories Forrester is visible in
1Executive summary
Forrester is highly likely to be cited by AI engines for enterprise research/analyst-evaluation queries (e.g., “Forrester Wave” and “Forrester Wave methodology”), but it is less likely to be cited for software-style evaluation prompts that expect vendor pricing, SoftwareApplication schema, and first-party “Forrester vs competitor” pages. Highest-ROI fix: ensure crawlable, structured evaluation content for buyer prompts (pricing/packaging clarity and SoftwareApplication/FAQPage schema where applicable) and strengthen first-party comparison/evaluation surfaces that AI can quote directly.
Based on audit of forrester.com · May 7, 2026