AEO Score
65
Strong Presence
Avg Prompt Score
44
across 145 prompts
AI Share of Voice
42%
across 128 prompts
Critical Issues
4
critical + high
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Formstack is a B2B workflow automation suite with strong AI-citation inputs from G2 (469+ Formstack Forms reviews) and a crawlable, tiered pricing page. The biggest AI visibility risk is evaluation-stage comparison coverage: Formstack has first-party comparison content, but it’s not clearly structured as a dedicated, brand-led “[Formstack] vs [Competitor]” evaluation surface for every major competitor pair, which can reduce citation for “Formstack vs X” queries. Highest-ROI fix: expand/standardize first-party comparison pages so each one is explicitly “Formstack vs [Competitor]” with Formstack leading the recommendation and include evaluation FAQ blocks (pricing, security, integrations) that AI engines can extract.
Based on audit of formstack.com · May 7, 2026