AEO Score
5
Limited Presence
Avg Prompt Score
15
across 338 prompts
AI Share of Voice
15%
across 338 prompts
Critical Issues
3
critical + high
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories Forma is visible in
2Executive summary
joinforma.com (Forma) is strongly positioned for AI citation in evaluation-stage queries because it has a large G2 presence (785 reviews, 4.8/5, Grid® leader) and detailed, ROI-dense first-party content. The biggest citation risk is conversion-stage evaluation queries that require crawlable, structured pricing and comparison surfaces (no clear first-party “Forma vs competitor” pages found in live search; pricing appears to be quote-based rather than tiered list pricing). Highest-ROI fix: add/ensure crawlable pricing structure (tiers/PEPM ranges) and implement SoftwareApplication/FAQPage schema on product/pricing pages so AI engines can confidently answer “Forma pricing” and “Forma vs X” queries from first-party sources.
Based on audit of joinforma.com · May 6, 2026