AI Visibility
measured65/100
Frequently Cited · in Endpoint Protection
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals67/100
Solid fundamentals
Avg Prompt Score
96
across 117 prompts
AI Share of Voice
100%
across 101 prompts
Critical Issues
4
critical + high
How AI Visibility breaks down
in Endpoint Protection
Composite = 60% coverage + 40% engine breadth, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Executive summary
ESET is highly likely to be cited by AI engines for evaluation-stage queries because it has strong third-party review presence (e.g., G2 shows 966 ESET PROTECT reviews at 4.6/5) and first-party comparison pages like “ESET vs Kaspersky.” The single highest-ROI fix is to strengthen Technical AEO for evaluation/cost queries by ensuring pricing and key product pages are consistently crawlable/SSR across regions (and then add/expand SoftwareApplication + FAQPage structured data on those pages).
Based on audit of eset.com · May 7, 2026