AI Visibility
measured29/100
Emerging · in Security
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals67/100
Solid fundamentals
Avg Prompt Score
18
across 148 prompts
AI Share of Voice
18%
across 148 prompts
Critical Issues
2
critical + high
How AI Visibility breaks down
in Security
Composite = 50% coverage + 30% engine breadth + 20% position, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories DNSFilter is visible in
1Executive summary
DNSFilter is strongly positioned for AI citation on evaluation and conversion queries because it has a high-review G2 presence (277 reviews, 4.6★) and first-party comparison pages (e.g., DNSFilter vs. Cisco Umbrella / Cloudflare) plus a publicly crawlable pricing page with tier minimums. The single highest-ROI fix is to add/expand structured evaluation Q&A (FAQPage + SoftwareApplication/aggregateRating) specifically targeting the exact evaluation prompts (especially MSP and mid-sized worth-it queries) so AI engines can cite first-party answers instead of only third-party sources.
Based on audit of dnsfilter.com · Oct 5, 2026