AEO Score
8
Limited Presence
Avg Prompt Score
12
across 306 prompts
AI Share of Voice
12%
across 306 prompts
Critical Issues
4
critical + high
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Coursera is very likely to be cited by AI engines for learning/career upskilling queries, but it is less likely to be cited as a B2B software evaluation shortlist source (e.g., “best [enterprise LMS/SaaS]”) because it lacks the typical B2B review/analyst citation stack (G2/Capterra/TrustRadius/Gartner Peer Insights signals were not found in live checks). The single highest-ROI fix is to strengthen AI-evaluation eligibility on the business/enterprise side with crawlable, structured pricing + FAQ-style evaluation content (and ensure it’s SSR/crawlable), so AI can quote it for “Coursera pricing” and “Coursera for business” questions.
Based on audit of coursera.org · May 7, 2026