AEO Score
66
Strong Presence
Avg Prompt Score
79
across 858 prompts
AI Share of Voice
80%
across 842 prompts
Critical Issues
4
critical + high
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories Coupa is visible in
3Executive summary
Coupa is highly likely to be cited by AI engines for evaluation-stage queries because it has strong third-party review presence (e.g., 567 G2 reviews) and Gartner Peer Insights coverage. The biggest risk for conversion-stage and evaluation-stage “shortlist” queries is missing/uncrawlable first-party evaluation assets on coupa.com (notably pricing and comparison/FAQ-style pages), which prevents AI from citing Coupa directly for cost and vs-competitor decisions.
Based on audit of coupa.com · May 24, 2026