Cloudflare is highly likely to be cited by AI engines for B2B evaluation queries because it has strong third-party review authority (notably G2 and Gartner Peer Insights) and extensive first-party product/pricing pages that are crawlable. The single highest-ROI fix is to strengthen first-party, brand-led comparison/evaluation pages for each major product category (e.g., Cloudflare One vs key rivals) with explicit, self-contained answer blocks and evaluation-focused FAQPage schema.