Cisco is very likely to be cited by AI engines for B2B evaluation and trust queries because it has strong third-party review volume on G2 (e.g., Webex Suite ~18.8k reviews, 4.2 rating) and visible enterprise analyst recognition (e.g., Cisco Security has a Gartner Peer Insights landing page). The single highest-ROI fix is to create/expand first-party, brand-led evaluation content for specific Cisco software products (especially explicit “[Cisco product] vs [competitor]” and “pricing” pages that are crawlable and tiered), because first-party comparison surfaces are the biggest driver of evaluation-stage citations.