AI Visibility
measured18/100
Emerging · in Software Marketplace
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals58/100
Some gaps
Avg Prompt Score
6
across 216 prompts
AI Share of Voice
2%
across 200 prompts
Critical Issues
5
critical + high
How AI Visibility breaks down
in Software Marketplace
Composite = 50% coverage + 30% engine breadth + 20% position, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories Channel Marketing Solution is visible in
2Executive summary
Extu is a B2B channel marketing/incentive platform that already has strong AI citation anchors via G2 (112 reviews, 4.7/5). The biggest AI citation risk is evaluation-stage conversion queries (pricing + comparison) where extu.com appears to lack crawlable first-party pricing and robust first-party evaluation pages that AI can cite directly.
Based on audit of extu.com · Sep 1, 2026