AEO Score
64
Growing Presence
Avg Prompt Score
78
across 243 prompts
AI Share of Voice
79%
across 228 prompts
Critical Issues
5
critical + high
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
AppFolio is very likely to be cited by AI engines for evaluation-stage queries like “best property management software” and “AppFolio reviews,” largely because it has strong G2 review volume (1,022+ reviews) and a Gartner Peer Insights presence (3.3/5 from 3 ratings). The single highest-ROI fix is to improve first-party evaluation content for comparison/pricing queries—specifically adding/expanding crawlable first-party “AppFolio vs [competitor]” pages and ensuring structured data (SoftwareApplication + FAQPage) is present so AI can cite AppFolio directly for shortlist formation.
Based on audit of appfolio.com · May 6, 2026