AI Visibility
measured56/100
Frequently Cited · in Digital Advertising
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals5/100
Weak fundamentals
Avg Prompt Score
27
across 390 prompts
AI Share of Voice
27%
across 390 prompts
Critical Issues
2
critical + high
How AI Visibility breaks down
in Digital Advertising
Composite = 60% coverage + 40% engine breadth, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories AdRoll is visible in
2Executive summary
AdRoll is likely to be cited by AI engines for evaluation-stage queries because it has strong G2 presence (773 reviews) and multiple first-party pricing/case-study surfaces that are crawlable. The single highest-ROI fix is to add/expand first-party, brand-led evaluation pages (especially SoftwareApplication/FAQPage schema and clearer “[AdRoll] vs [Competitor]” structures) so AI can cite AdRoll directly for shortlist and comparison prompts.
Based on audit of adroll.com · Aug 9, 2026