Zoho is highly likely to be cited by AI engines for evaluation-stage prompts like “How does Zoho compare to Salesforce?” because zoho.com hosts first-party, pricing-inclusive comparison pages (e.g., Zoho CRM vs Salesforce) and publicly accessible pricing pages. The single highest-ROI fix is to strengthen/standardize structured data coverage (SoftwareApplication + evaluation FAQPage) across the core suite pages so AI engines can reliably extract “what it is / who it’s for / pricing / integrations” without falling back to third parties.