AEO Score
46
Growing Presence
Avg Prompt Score
74
across 19 prompts
AI Share of Voice
94%
across 11 prompts
Critical Issues
5
critical + high
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Executive summary
Yahoo is likely to be cited by AI engines for evaluation-stage DSP queries because it has a strong G2 presence (181 reviews, 3.6/5) and is explicitly positioned as an omnichannel DSP in G2’s product description. The biggest risk is conversion-stage citation for “How much does Yahoo cost?” and evaluation-stage “How does Yahoo compare to The Trade Desk/StackAdapt?” because first-party Yahoo pages for pricing and brand-led comparisons appear thin or not crawlable from yahoo.com.
Based on audit of yahoo.com · Jun 6, 2026