AI Visibility
measured33/100
Emerging · in Finance
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals46/100
Some gaps
Avg Prompt Score
93
across 63 prompts
AI Share of Voice
100%
across 55 prompts
Critical Issues
5
critical + high
How AI Visibility breaks down
in Finance
Composite = 60% coverage + 40% engine breadth, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Executive summary
Yahoo is likely to be cited by AI engines for evaluation-stage DSP queries because it has a strong G2 presence (181 reviews, 3.6/5) and is explicitly positioned as an omnichannel DSP in G2’s product description. The biggest risk is conversion-stage citation for “How much does Yahoo cost?” and evaluation-stage “How does Yahoo compare to The Trade Desk/StackAdapt?” because first-party Yahoo pages for pricing and brand-led comparisons appear thin or not crawlable from yahoo.com.
Based on audit of yahoo.com · Jun 6, 2026