Xero is highly likely to be cited by AI engines for evaluation-stage prompts like "How does Xero compare to QuickBooks Online?" and "How much does Xero cost?" because it has first-party versus pages (e.g., Xero vs QuickBooks Online and Xero vs Freshbooks) and a publicly crawlable pricing page with tiered prices. The single highest-ROI fix is to strengthen structured data coverage (SoftwareApplication + FAQPage for evaluation queries) and ensure it’s consistently present across the key pages that answer "best accounting software" and "alternatives to Xero" prompts.