Workday is highly likely to be cited by AI engines for enterprise Core HR evaluation because it has strong primary review authority on G2 (1464 reviews, 4.1★) and strong enterprise social proof on LinkedIn (1,345,874 followers). The single highest-ROI fix is to ensure first-party, crawlable evaluation/comparison content exists for the exact competitor prompts (Workday vs SAP SuccessFactors/UKG Pro/Oracle PeopleSoft/Dayforce/ADP Workforce Now) and that pricing is crawlable with specific tiers (not gated/JS-only).