AI Visibility
measured18/100
Emerging · in IT & Service Management
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals66/100
Solid fundamentals
Avg Prompt Score
64
across 17 prompts
AI Share of Voice
100%
across 1 prompts
Critical Issues
3
critical + high
How AI Visibility breaks down
in IT & Service Management
Composite = 50% coverage + 30% engine breadth + 20% position, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Executive summary
Synology is highly likely to be cited by AI engines for evaluation-stage queries because it has strong third-party review/analyst presence (e.g., G2 seller page and Gartner Peer Insights vendor presence) and active brand authority signals like LinkedIn and YouTube. The biggest citation risk is conversion-stage extraction: first-party pricing/comparison content on synology.com is not consistently crawlable/structured for AI (and some pricing appears to live on subdomains like c2.synology.com), so AI may fall back to third-party sources for “pricing” and “vs” style questions.
Based on audit of synology.com · Sep 1, 2026