AI Visibility
measured22/100
Emerging · in Security
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals63/100
Some gaps
Avg Prompt Score
21
across 154 prompts
AI Share of Voice
21%
across 154 prompts
Critical Issues
3
critical + high
How AI Visibility breaks down
in Security
Composite = 50% coverage + 30% engine breadth + 20% position, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Varonis is already highly citeable for evaluation-stage queries because it has a strong G2 presence (88 reviews on the seller page) and multiple first-party comparison pages (e.g., /vs/imperva, /vs/securiti). The biggest AI citation risk is conversion-stage pricing: Varonis appears to route pricing to quote/contact flows rather than publicly crawlable tiered pricing, which reduces likelihood of being cited for “pricing/cost” prompts.
Based on audit of varonis.com · Aug 30, 2026