AI Visibility
measured64/100
Frequently Cited · in Digital Advertising
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals48/100
Some gaps
Avg Prompt Score
59
across 192 prompts
AI Share of Voice
59%
across 192 prompts
Critical Issues
4
critical + high
How AI Visibility breaks down
in Digital Advertising
Composite = 50% coverage + 30% engine breadth + 20% position, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories The Trade Desk is visible in
1Executive summary
The Trade Desk is a strong B2B citation candidate for evaluation-stage queries because it has a substantial G2 presence (184 reviews on G2) and an enterprise credibility signal via Gartner Peer Insights (Customers’ Choice recognition referenced by the brand). The single highest-ROI fix is to add first-party, brand-led evaluation/comparison surfaces (e.g., “The Trade Desk vs [top DSP]”) and ensure pricing/offer details are crawlable so AI can cite conversion-stage answers without relying on third parties.
Based on audit of thetradedesk.com · Sep 1, 2026